Task1-
Group C2 is based around Electricians, Plumbers, Carpenters, and ‘Blue collar" professions. These are skilled based working jobs. This group of profession would enjoy more entertainment based productions rather than intellectual based products, involving programmes such as Britain's got talent, Im a celebrity get me out of here and X factor. This is due to them being more entertaining than watching TV programs such as QI as this type of program is more questioned based testing their knowledge which doesn't fit there category as they are skilled workers for mainly building than professional jobs you see in group A. Also The Sun contains page three and comics and advertising of discounts unlike The Telegraph which shows it is a for the lower class than group A. This group will look for their media both online and hard back papers because it is easier access and is easier for them to understand the wording as it is softer and less intellectual. This group of work load is still important, and will still need a high education level, but compared to group A or even C1, they have a less intelligent mind set, and like the easy way of things. This is highly stereotyping different groups of occupations, some individual plumbers or electricians might enjoy the more intellectual media form, and enjoy watching/reading after their long days at work, it just depends on the environment they live in and the social group they are associated with.
https://www.ukgeographics.co.uk/blog/social-grade-a-b-c1-c2-d-e
http://www.c1media.co.uk/
https://www.ukgeographics.co.uk/blog/social-grade-a-b-c1-c2-d-e
http://www.c1media.co.uk/
Task2-
Xman-
Parts of X-Men Origins: Wolverine takes place in the 1800s, and part takes place during the Vietnam War in the 1960s. The target audience for this film is male aged 12 to 24 years old and the socio-economic status would be D to E as, people aged 12 to 24 would mostly still be in education and may have a part time job or, could possibly be a non-student with a full time job but can afford and would go to the cinema to watch this film. The producers of this film would have created this movie for the above audience by addressing them via a selection of content like the use of words, images, sound, sequences, colours, fonts and actors. The words would be the type of vocabulary that was used, which were usually simple words so that their target audience would understand what was being said. These films would target a much larger audience as its about scifi and action within the same drama. The construction of content i.e. the narratives, layout, captions and anchorage would have also been chosen really carefully to suit the audience. The narrative of the movie juggles between the past and the future but keeps the flow of the film intact as the past effects what happens in the future. This film wouldn't have a certain religion that is targeted, but would be based around family entertainment, so that everyone in a family situation could go see the film. Children that see themselves as outsiders could relate to this as it shows them that everyone is different but they all fit together and can still make a good situation out of feeling different. |
Im a celebrity get me out of here-
This is a entertainment programme that is targeted for a large age range. From the ages of 15-50 they would find this funny and like the tasks that the celebrities have to complete. It is a real family programme that everyone can sit down and enjoy. I think that middle class people would most likely enjoy this as it isn't too serious, and they could enjoy it after a long day at work, any religion or ethnicity group could watch this programme, unless they disagree with the plot involved. It is not set for a certain location as it is targeted to everyone. The education level of the audience could not be as intelligent as it doesn't relate to something such as QI, which has a high education demand and includes a lot of informative information and facts. This audience may not have a very high political view, and arent very interested in what is happening. The audiences self image could make them feel as though they could do those tasks, and be as brave as the celebrities. |
Emmerdale-
Emmerdale is a classic soap which has a certain targeted audience. On average the viewers are ages 40-59 and the social grade C2DE. The top regions of where viewers live are the north west, North East and Yorkshire. Their typical profession is a career in health care and medicine, Wholesale and Retail and Travel and Hospitality. However, the topics that the story lines that are based around are generally quite mature topics therefore more suitable to that age however there are a few characters that are of a young age e.g. 20’s and young people can maybe relate to them. Education levels could be at a high standard, and have retired from their life career. I dont feel as though religion and ethnicity matter when watching soaps, it just depends on what the viewer enjoys watching. This could make their self image change based on the relationship they form with the characters and want to have the same lifestyle as them. |
Building a profile.
1. How old are you?
2.What is your occupation?
3. Do you watch, read or listen to media more in the day or evening?
4. Are you married?
5. do you have children?
4. What education level have you achieved?
5. Are you religious?
6. What is your gender?
7. Do you believe in life after death?
8. Do you have any hobbies?
9. What is your favourite colour?
10. What do you prefer intellectual programs or entertainment?
11. Do you feel as though Donald Trump should be the president of the USA?
12. Where abouts do you live?
13. Do you get along with your neighbours?
14. Do you have any pets?
15. Where do you see yourself in 10 years time?
2.What is your occupation?
3. Do you watch, read or listen to media more in the day or evening?
4. Are you married?
5. do you have children?
4. What education level have you achieved?
5. Are you religious?
6. What is your gender?
7. Do you believe in life after death?
8. Do you have any hobbies?
9. What is your favourite colour?
10. What do you prefer intellectual programs or entertainment?
11. Do you feel as though Donald Trump should be the president of the USA?
12. Where abouts do you live?
13. Do you get along with your neighbours?
14. Do you have any pets?
15. Where do you see yourself in 10 years time?
References -
https://www.slideshare.net/leannacatherina/audience-profiling-powerpoint
http://www.scribblelive.com/blog/2015/11/17/what-is-audience-profiling-and-why-does-it-matter/
http://www.raindance.org/8-questions-writers-must-ask-when-developing-audience-profiles/
https://www.thinkbox.tv/Getting-on-TV/Useful-resources/Audience-profiles
https://www.slideshare.net/jahannara94/audience-profile-11552550
http://www.kaszas.ca/wp-content/uploads/Target-Audience-Profile-Template.pdf
https://www.slideshare.net/leannacatherina/audience-profiling-powerpoint
http://www.scribblelive.com/blog/2015/11/17/what-is-audience-profiling-and-why-does-it-matter/
http://www.raindance.org/8-questions-writers-must-ask-when-developing-audience-profiles/
https://www.thinkbox.tv/Getting-on-TV/Useful-resources/Audience-profiles
https://www.slideshare.net/jahannara94/audience-profile-11552550
http://www.kaszas.ca/wp-content/uploads/Target-Audience-Profile-Template.pdf
Task 3-
Quantitative Audience Research-
This is when companies collect big amounts of information and answers by the customers on what they like. This may be done by collecting hand surveys, telephone surveys, or face to face communication.
The pros for this is that you can gather a massive range of answers from different people, and also it is normally less expensive than other forms of research collection. the cons of this form is that you cannot generalise your answers, and it is hard to create any type of solid statistics. The type of media producer that would use this type of research collection is for advertisement to know the numbers of people who want a product, and how many people buy it. This is sometimes less helpful as it doesn't give much detail. This is better in some ways compared to qualitative data as they have the facts and figure already infront of them, and the data is alot easier to process.
(https://en.wikipedia.org/wiki/Quantitative_research)
(http://libweb.surrey.ac.uk/library/skills/Introduction%20to%20Research%20and%20Managing%20Information%20Leicester/page_43.htm)
Qualitative Audience Research-
Qualitative research is engaging with the small number of individuals in order to gain a detailed and in depth understanding of their opinions and experiences within a product/production. This gains a relationship with the customers and means the company is able to obtain a heightened feelings, and motivations. Qualitative research uses open questions within a questionnaire as they want to find out the people reasons and opinion, and will involve the key themes within the data. This may be done by interviews and group discussions. The benefits of this is that it will cover the issues and subjects in depth and detail, there is no limit to particular questions and the direction of research can be revised quickly as fresh information and findings will emerge. The issues with this is that it is heavily dependent on the skills of the researcher and can be easily influenced by personal idiosyncrasies and biased responses from researchers. The media production that would use this would probably be TV programme companies. Seeing what the audience likes about the production and how they are able to change to be better. This works well as then the company will have a clear understanding and answers on how to develop rather than just numbers. I feel as though a focus group is a much better way of gathering research over things such as questionaires as you get on a much more personal level with the audience, and can really understand their point of view, gathering better answers and a better way to approach the task needed.
(https://www.orau.gov/cdcynergy/soc2web/Content/activeinformation/tools/toolscontent/qualitativemethods.htm)
BARB-
This is the organisation that compiles the audience measurement and the ratings that is gathered for TV productions. This is joined with BBC, ITV, Channel 4, Channel 5 and Sky. BARB numbers are extremely important to commercial television stations. The trading used by television and advertising agencies depend on the number of people watching the show. The benefits of this is that it is unbiased, efficient, quick and accurate at recording and distributing figure. The cons of this is that it doesnt take accounts for smaller TV stations, and inst distributed widely. The media type who would use this form is listed above, to be able to know theyre viewing rates.
(http://www.barb.co.uk/)
ABC-
Audit Bureau of Circulation is the industry body for media measurements. They help media owners, trade bodies, investors, managers and advertisers. ABC is a company who uses advertising to trade across the converging media in the UK and beyond. They bring the industry together and create measurements to determine the best practice and research methods. They work close with JICWEB to deliver certification for a wide variety of digital process. A certificate given by them means they met the standard of the industry. Their associate status confirms the supplier are capable of facilitating print and digital trading, to meet the standard.
( https://www.abc.org.uk/aboutus/what-we-do)
This is when companies collect big amounts of information and answers by the customers on what they like. This may be done by collecting hand surveys, telephone surveys, or face to face communication.
The pros for this is that you can gather a massive range of answers from different people, and also it is normally less expensive than other forms of research collection. the cons of this form is that you cannot generalise your answers, and it is hard to create any type of solid statistics. The type of media producer that would use this type of research collection is for advertisement to know the numbers of people who want a product, and how many people buy it. This is sometimes less helpful as it doesn't give much detail. This is better in some ways compared to qualitative data as they have the facts and figure already infront of them, and the data is alot easier to process.
(https://en.wikipedia.org/wiki/Quantitative_research)
(http://libweb.surrey.ac.uk/library/skills/Introduction%20to%20Research%20and%20Managing%20Information%20Leicester/page_43.htm)
Qualitative Audience Research-
Qualitative research is engaging with the small number of individuals in order to gain a detailed and in depth understanding of their opinions and experiences within a product/production. This gains a relationship with the customers and means the company is able to obtain a heightened feelings, and motivations. Qualitative research uses open questions within a questionnaire as they want to find out the people reasons and opinion, and will involve the key themes within the data. This may be done by interviews and group discussions. The benefits of this is that it will cover the issues and subjects in depth and detail, there is no limit to particular questions and the direction of research can be revised quickly as fresh information and findings will emerge. The issues with this is that it is heavily dependent on the skills of the researcher and can be easily influenced by personal idiosyncrasies and biased responses from researchers. The media production that would use this would probably be TV programme companies. Seeing what the audience likes about the production and how they are able to change to be better. This works well as then the company will have a clear understanding and answers on how to develop rather than just numbers. I feel as though a focus group is a much better way of gathering research over things such as questionaires as you get on a much more personal level with the audience, and can really understand their point of view, gathering better answers and a better way to approach the task needed.
(https://www.orau.gov/cdcynergy/soc2web/Content/activeinformation/tools/toolscontent/qualitativemethods.htm)
BARB-
This is the organisation that compiles the audience measurement and the ratings that is gathered for TV productions. This is joined with BBC, ITV, Channel 4, Channel 5 and Sky. BARB numbers are extremely important to commercial television stations. The trading used by television and advertising agencies depend on the number of people watching the show. The benefits of this is that it is unbiased, efficient, quick and accurate at recording and distributing figure. The cons of this is that it doesnt take accounts for smaller TV stations, and inst distributed widely. The media type who would use this form is listed above, to be able to know theyre viewing rates.
(http://www.barb.co.uk/)
ABC-
Audit Bureau of Circulation is the industry body for media measurements. They help media owners, trade bodies, investors, managers and advertisers. ABC is a company who uses advertising to trade across the converging media in the UK and beyond. They bring the industry together and create measurements to determine the best practice and research methods. They work close with JICWEB to deliver certification for a wide variety of digital process. A certificate given by them means they met the standard of the industry. Their associate status confirms the supplier are capable of facilitating print and digital trading, to meet the standard.
( https://www.abc.org.uk/aboutus/what-we-do)