Group work-
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Producer-
1. Major Labels- (Mainstream artists, having a lot of money for production and resources)
Positive; Have a lot of money to make a good and high quality music video. Selling many records will benefit the label, and mean that the revenue will be high.
Negatives- Expected to spend a high amount of money on each music video even if the artist isn't that popular.
2. The independent music label- (Niche market for music genres)
Positive; The Niche producers have the ability to make their music videos even if the genres not that popular.
Negatives- Have a smaller budget.
3. The self produced label- ( Some artists make their own music videos, this is normally based on budget limitations)
Positive; A promotional tool to get them recognized and usually lead to going into a major label.
Negatives- No actual support because the artists all do it themselves.
1. Major Labels- (Mainstream artists, having a lot of money for production and resources)
Positive; Have a lot of money to make a good and high quality music video. Selling many records will benefit the label, and mean that the revenue will be high.
Negatives- Expected to spend a high amount of money on each music video even if the artist isn't that popular.
2. The independent music label- (Niche market for music genres)
Positive; The Niche producers have the ability to make their music videos even if the genres not that popular.
Negatives- Have a smaller budget.
3. The self produced label- ( Some artists make their own music videos, this is normally based on budget limitations)
Positive; A promotional tool to get them recognized and usually lead to going into a major label.
Negatives- No actual support because the artists all do it themselves.
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Ellie Golding-
This is the two different videos that Ellie Goulding made on the same song. The first one is of the actual sky with her and a boy watching as the magic happens, this doesnt get her personality across and get the attention of the audience, possibly seen as boring. The second one is more vibrant and goes along with the look she wants to show to the public, rather than not being taken seriously. The retake of her music video made her more popular and get a better reputation.
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Style and Techniques
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This music video by J. Cole has a narrative story about a boy from LA bunking school to "hang" out but ends up getting in bigger trouble than expected by him. After looking into the lyrics and the music video it does fit well with eachother because it is saying that everyone has different characteristic to what is shown, and that relationships can change very quickly from finding out certain information. You gain emotional connection with the main character because you can see his mood switch from when he is out with his friend, to when he goes home and finds his mum cheating. The music video links to the lyrics and as the video has an emotional video, you get intrigued by both.
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The story is of a British gang going around with the royal family masks on, not vandalizing anything but engaging with the public around and having fun with their friends. This is a good video because it keeps the viewer entertained and engaged with the story line. It doesn't really gain emotional connection to the characters as a lot of actions are taking place in a short amount of time making the public unable to connect to it. But the video is more entertaining than the song itself as it is humorous and makes the audience laugh, whereas without the video, the song could get slightly boring, and not be as well known.
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Parodies |
The lyrics match with the video because they're talking about going up into the air whilst flying and how to do it. I think the artist chose this to do because it links with the words and isn't done randomly. This engages the audience more because it is straight forward and not confusing. I like this video because it has a humorous side to it, using all the characters from the band but changing the looks and dressing up as different characters coming onto the plane, rather than a serious take to it which is better in some ways for videos.
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The adverts involves taking the mick out of genetic videos, to look different from other music videos. it doesn't link to the video in itself but it makes the song more interesting and grabs the attention of the audience. The band would of done it in their music video to make them have a set reputation and create a funny atmosphere rather than being serious all the time.
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Beastie boys in this music video breaks a lot of rules. The lyrics in itself are interesting to follow, and what happens in the video could be related to the words depending on what each individual believes. The group would of done this to create an image for themselves in a sly way. It makes them look like a "fun" group, and engage the audience for all the action that is taking place rather than a serious and boring look.
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FOCUS GROUP (TECHNIQUES IN MUSIC VIDEO)
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